"SKET" Poster

The poster shows the 4 girls from the film on a black background with a pink/red filter. They seem to be hitting & kicking someone on the floor, strongly suggesting the violence in the film. As well as this we can see the front girl of the poster is hitting the person with a pole. The image is overlaid by the word "SKET" in large white letters in the lower middle of the poster. In the top left, behind the girls, there are some reviewers comments in red & white text. They read: "Raw, Gritty, and insanely powerful" and "Gripping, Hard Hitting, Intense, Electrifying... A must see.".


 The poster instantly suggests violence throughout the film, as well as showing the sort of people the girls are. Their clothes and expressions suggest the more "chavy" type, which fits with the name of the film which we would associate with that particular social group. Individually the characters look quite different, the girl at the front has long, untied hair and a hoodie suggesting she is more feminine, the girl to her right is a little more masculine wearing a coat and hair back in a pony tail. Behind her is another girl who we cannot see much of. To the right of the page there is one more girl who looks a lot different from the others. She has tightly pinned hair and a masculine anger expression with a hoodie and coat. She looks a lot more masculine than the others. This girl could be the one more represented by the title of the film as the word "SKET" is often used to describe someone more masculine, with no regard of dignity or grace. The poster suggests that the story will envolved around these main girls and violence, and will likely be set in a n estate judging by the representation of the characters involved.


This poster contrasts greatly with how girls and women are usually shown on posters, magazines and films. For example if we look at the poster below for recently released "This means war", we can see that women are usually represented in a much more positive way. Often wearing makeup, dresses, with long hair and a much less violent look, "SKET" completely disregards these stereotypes and creates a whole different image of the girls in the film.