Theorist Daniel Chandler identifies genre as a distinctive type or class of text with its own characteristics. Almost all genres have sub genres with their own characteristics and styles. In my A2 coursework i had to create a music video for a genre of my choice. I will evaluate this coursework in relation to the genres and theories surrounding it. The genre of our video was rock, with a hybrid sub-genre of Post-Hardcore rock, Trance-core and Metal-core.
Jason Mittel, says that industries use genres to sell products and efficiently target their respective audience using genre. They likely do this using particular conventions, which we tried to employ in our product. We researched into our genre and found some of the main conventions that are used in rock videos, we found that they almost always have shots of the band or performers playing/performing their song. I opted to conform to this major convention in my music video and included a lot of lip synching by the lead singer, and a lot of band footage in the sequence. I believe that based on Mittel's theory this should help my video to correctly target the identified genre audience. Another convention i identified rom my research is that videos of this genre usually have fast paced cuts and thought beats. Again we used these conventions in the video and have a lot of thought beats, fast cuts and overall a fast paced video. One convention that we chose not to use was having concert footage in our video. We did not use this because it would be costly, and likely of low quality with some other obvious reasons.
Needs to finished because as it stands this would achieve a level 1 (5/25). You have used some theory but I want to see more of it and also more examples from your work.
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